SEO, or Search Engine Optimization, is the process of improving the visibility and positioning of a website in search engine results. It entails optimizing the site’s content, meta tags, and structure to correspond with search engine algorithms. The objective is to attract organic (free) traffic by ranking higher in search engine results for relevant keywords. SEO increases the likelihood of users discovering a website, thereby generating more targeted traffic and potentially increasing conversions and revenue. Staying competitive in the digital landscape requires ongoing efforts, including keyword research, content creation, link building, and technical optimizations.
