CTR, or Click-Through Rate, is a metric used to determine how effective an advertisement or link is at generating user engagement. . It is a crucial metric in evaluating the effectiveness and engagement of online advertising campaigns. Higher CTRs show that the ad is relevant and interesting to the target audience, increasing user involvement and conversions. To calculate the Click-Through Rate (CTR) for percentage, you divide views by impressions and then multiply by 100.
CTR is a vital online advertising performance indicator. It gauges ad engagement and relevance to the audience. In general, a higher CTR indicates more engaging and effective content, which results in increased website traffic and potential conversions.