The Search Engine Results Page (SERP) is the page that search engines display in response to a user’s search query. It displays a catalog of relevant links, titles, and concise descriptions, organized according to their perceived relevance to the query. SERPs are essential for users to locate pertinent information, goods, or services. Search engines determine web page rankings on the SERP using complex algorithms. Aspects such as keyword relevance, content quality, website authority, and user experience influence these rankings. Appearing on the first page of search engine results pages (SERPs) is crucial for businesses to acquire visibility and drive organic traffic to their websites.
