B2B, or Business-to-Business, refers to a type of commerce in which businesses sell products or services to other businesses as opposed to consumers. In this model, businesses serve as suppliers, vendors, or service providers for the requirements of other businesses. Frequently, B2B transactions involve mass orders, long-term contracts, and custom-tailored solutions to meet specific business needs. B2B marketing and sales strategies emphasize building strong relationships, accentuating value, and addressing the unique challenges businesses face. B2B commerce fuels industries, driving economic growth through product and service exchange.
