Call-to-Action, or CTA, is a prompt that encourages users to perform a particular action, such as “Subscribe now” or “Learn more.” It is a crucial component of marketing and web design, encouraging visitors to explore a website or its content further. Typically, a well-crafted CTA is visually distinct, strategically located, and employs persuasive language to encourage users to act. Depending on the website’s goals, visitors may join up for a newsletter, buy something, or download a resource. By incorporating compelling CTAs, businesses can effectively increase conversions, boost user engagement, and achieve their marketing goals.
