A Conversion Funnel is a set of processes that a website visitor takes to become a client, including phases such as awareness, contemplation, and conversion. The funnel represents the customer journey: awareness, consideration, and conversion into a paying client. The funnel has a larger audience at the top, and the number of prospective buyers decreases as they progress down. Businesses use the conversion funnel to enhance client acquisition and retention. It helps evaluate user behavior, optimize marketing efforts, and identify areas for improvement.
