Click Fraud occurs when computers or people generate fraudulent clicks on pay-per-click (PPC) advertisements on purpose. The objective is to increase the advertiser’s ad expenditures without a genuine interest in the advertised content. This deceptive practice can deplete advertising budgets, skew performance metrics, and undermine the efficacy of pay-per-click (PPC) campaigns. Utilizing fraud detection tools, monitoring click patterns, and establishing click thresholds, advertisers combat click fraud. The use of algorithms and security measures by search engines and advertising platforms to detect and prevent fraudulent interactions ensures a trustworthy environment for advertisers and genuine users. Preventing click fraud is essential for preserving the credibility and efficacy of pay-per-click (PPC) advertising.
