Native Advertising is a form of advertising in which advertisements seamlessly integrate with the platform on which they are displayed. These advertisements replicate the appearance of the surrounding content, making them appear more like organic or native content than traditional advertisements. The goal is to provide users with a non-disruptive advertising experience, thereby increasing engagement and decreasing ad avoidance. Sponsored articles, social media postings, and in-feed ads are native ads. Native advertising matches platform content and user experience. Its goal is to offer the target audience more relevant and engaging advertising experiences.
