A drip campaign is a series of emails delivered to subscribers on a regular basis to nurture leads and create connections. To engage and guide prospects through the sales funnel, this marketing technique involves providing a series of focused and relevant content. It may include educational materials, product information, or special offers.
Timeliness and tailoring of drip campaigns are according to the activities or behaviors of subscribers. Businesses can maintain regular communication, stay top-of-mind, and gradually move leads closer to a purchase decision by providing quality materials. A well-planned and automated email journey is key to successful drip campaigns. They create trust, deliver value, and convert leads into loyal customers.