A customer Persona, also known as a Buyer Persona or Marketing Persona, is a fictitious portrayal of a certain client or audience segment. It is based on extensive study, data, and insights acquired from actual consumers or prospective purchasers. Demographics, interests, preferences, habits, pain areas, and motives are all included in customer profiles.
The goal of creating customer personas is to understand the target audience better. This allows businesses to tailor their marketing strategies, products, and services to specific consumer segments’ needs and preferences. Businesses may use customer personas to develop more tailored and relevant content, increase customer interaction, and improve overall customer happiness. Customer personas are useful tools for developing focused marketing efforts and accelerating business growth.