Dwell Time refers to the amount of time a visitor spends on a webpage before returning to the search results page. It’s a crucial measure in search engine optimization (SEO) and user experience research. Dwell time is measured from the moment a user clicks on a search result link until they return to the search engine.
Longer stay time is often regarded as favorable, indicating that the webpage is relevant and entertaining to users. It implies that the material fits the user’s expectations and gives the information they sought. Longer dwell periods may be seen by search engines as an indicator of content quality, thereby impacting search rankings. Optimizing dwell time involves generating relevant content, improving website design, and addressing issues that may cause users to leave the page quickly.