A Meta Description is a brief and useful overview of the content of a webpage that displays beneath the title in search engine results. It gives consumers a quick sample of what they may expect to see on the webpage. Meta descriptions are important for SEO because they impact click-through rates and user engagement.
A good meta description contains relevant keywords, encourages people to click on the link, and appropriately portrays the page’s content. Businesses may enhance their organic traffic from search engine results pages by writing interesting and relevant meta descriptions. Well-optimized meta descriptions enhance user experience and aid search engines in understanding webpage content context.