Users take steps and interact with a website, app, or platform during their User Journey, also known as the Customer Journey or the User Experience (UX) Journey. The user journey encompasses the complete process of a user’s experience, starting from their first engagement with the platform. It finishes with a purchase, form submission, or goal achievement.
The user journey encompasses a variety of touchpoints and activities, such as landing on the website and exploring different pages. It also involves engaging with information, making decisions, and even returning for future visits. Understanding the user journey is crucial for improving user experience, identifying pain points, and enhancing overall website usability. Businesses may improve user happiness, increase conversions, and encourage long-term client loyalty by charting and evaluating the user experience.