Domain Authority is a metric developed by Moz, a leading SEO software company, that predicts a website’s ability to rank in search engine results. It is a numerical score ranging from 1 to 100, with higher scores indicating a greater potential to rank higher in search engine rankings. Domain Authority takes into account various factors such as the number of high-quality backlinks, the credibility of linking domains, and other SEO-related elements.
Domain Authority is a valuable tool for comparing the search engine ranking potential of different websites. It helps website owners and marketers assess their site’s authority and identify areas for improvement. By focusing on building high-quality backlinks and improving overall SEO, websites can increase their Domain Authority and potentially achieve higher rankings in search engine results pages.