Affiliate marketing is an instance of performance-based marketing in which individuals known as affiliates or publishers earn commissions by promoting the products or services of others. Affiliates join businesses, affiliate programs in order to obtain access to unique tracking links. They then sell these items or services using numerous platforms including as websites, blogs, social media, and email marketing.
The affiliate receives a commission when a user clicks on an affiliate’s tracking link and makes a purchase or completes a certain action. The commission is sometimes calculated as a percentage of the sale value or as a set sum per conversion. Affiliate marketing benefits both merchants and affiliates since it allows businesses to expand their reach and increase sales at a low cost, while affiliates may make passive income by advertising items or services that are relevant to their audience and specialty.