A Dofollow Link is a hyperlink on a webpage that allows search engine crawlers to follow it and transmit link equity or “link juice” to the connected page. When a search engine bot discovers a dofollow link, it interprets it as a recommendation or endorsement from the linking website, which increases the authority and search engine ranking potential of the connected page.
Dofollow links are important in search engine optimization (SEO) since they increase a webpage’s exposure and organic search performance. Websites having a larger number of quality dofollow backlinks are more likely to rank higher in search engine results. However, obtaining dofollow links from credible and relevant sites is critical, since low-quality or spammy backlinks can have severe SEO repercussions.