Meta tags are HTML elements that give search engines and other online services with important metadata about a webpage. The “title” tag, which determines the title of the webpage displayed in search engine results and browser tabs, and the “description” element, which offers a succinct overview of the page’s content, are the two most often used meta tags.
These meta tags are important for search engine optimization (SEO) since they assist search engines in understanding the relevance and context of the webpage’s content. Optimizing meta tags with relevant keywords can increase a page’s visibility and click-through rate in search results. Furthermore, meta tags assist consumers in swiftly identifying the topic of the material and determining its relevance to their search queries, so improving the overall user experience.