Share of Voice refers to the percentage of overall visibility a brand or company has within its market or industry in terms of advertising, mentions, or online presence It is a statistic that is used to assess a brand’s relative presence and effect to that of its competitors. A larger share of voice reflects a brand’s prominence and active engagement with its target demographic. Businesses may examine their market position, track the success of marketing initiatives, and find chances to improve their brand’s presence and market share by tracking share of voice.
