B2C, or Business-to-Consumer, is a form of business in which companies sell products or services directly to consumers. In this model, companies market and sell their products or services in accordance with the requirements and preferences of end-users. Typically, B2C transactions characterize smaller quantities, shorter sales cycles, and an emphasis on appealing to consumers’ emotions and desires.. To attract and retain customers, businesses in the B2C sector frequently invest in advertising, branding, and customer service. E-commerce expanded B2C reach, enabling online purchases and access to products from home.
