Banner Ads are graphical advertisements typically used for promotional purposes that are displayed on a website. Display ads usually appear as rectangular or square images. Webpage designers put them in prominent locations to attract users’ attention. There are various sizes and formats for banner advertisements, including static images, animated GIFs, and interactive multimedia elements.
Banner ads are effective at showcasing brands, products, or services and bringing visitors to advertisers’ websites. They frequently include captivating visuals, persuasive ad copy, and a distinct Call-to-Action (CTA) to encourage users to click on the advertisement and visit the advertiser’s website. Banner advertisements are a common form of online advertising, allowing businesses to reach a large audience and enhance their brand’s visibility on various websites.