Conversion Rate is an important digital marketing indicator that calculates the percentage of website visitors that perform a desired activity, such as completing a purchase, signing up for a newsletter, or filling out a form. It measures the ability of a website or marketing effort to convert visitors into customers or leads.
To determine the conversion rate, divide the total number of visits by the number of conversions, then multiply the result by 100 to get the percentage. A greater conversion rate indicates that a website or marketing campaign is connecting with the audience and convincing them to take the desired action.
Improving conversion rates entails a variety of tactics, such as optimizing landing pages, improving website usability, building engaging calls-to-action, and targeting the appropriate audience. Increased income and a more successful online presence result from a greater conversion rate.