CRO, or Conversion Rate Optimization, focuses on increasing the percentage of website visitors who perform desired actions, such as making purchases or filling out forms. It’s essential to raising the number of website visitors who buy or complete out forms. The primary objective is to enhance the user experience and website performance, converting more visitors into customers or leads. A/B testing and user behavior analysis optimize website layout, design, content, and call-to-action buttons through CRO. Businesses may enhance website efficacy, conversions, and ROI by identifying and removing conversion bottlenecks. Thus CRO is an essential component of digital marketing.
