CTR, or Click-Through Rate, is an important metric in online advertising that measures the proportion of ad impressions that result in interactions.Click-through rate is calculated by dividing the number of clicks by the number of impressions and then multiplying by 100.
A higher CTR suggests the ad is engaging and relevant to the intended audience. Further, it increases their interest and encourages them to take action. Advertisers use CTR to evaluate the efficacy of their campaigns and optimize their performance for greater success. A well-optimized ad with a higher CTR drives more traffic to the advertiser’s website. It also increases the ad’s quality and potential cost-effectiveness. CTR is essential for gauging ad success and improving advertising strategies for better results.