Engagement Rate is the proportion of individuals who interact with a piece of content relative to the total number of individuals who viewed it. It is a vital metric for measuring user engagement and interest in content, like social media posts, emails, or advertisements.
The formula for calculating engagement rate is: (Total Interactions / Total Impressions) * 100.
Depending on the platform or medium, interactions can include likes, remarks, shares, views, or any other form of user engagement. A higher engagement rate signifies that the content resonated with the audience, eliciting a meaningful response and retaining users’ interest.