The number of times an advertisement or piece of content displays to users, regardless of whether they acted on it or not. Companies commonly use it as a metric in online advertising to assess the exposure and scope of an ad campaign. Each time an advertisement displays to a user, it counts as one impression. Impressions help advertisers gauge the visibility and potential impact of their ads, as more impressions indicate a wider audience reach. Impressions are crucial for measuring ad performance and brand exposure. However, they do not directly measure user engagement or conversions. Companies typically use other metrics like click-through rate (CTR) and conversion rate to assess user engagement and conversions.
