Long-Tail Keywords are niche-specific, less-competitive key phrases. Long-tail keywords, unlike brief, generic keywords, consist of three or more words. They allow businesses to target specific search queries and attract users seeking highly relevant content or products. Long-tail keywords have lower search volumes due to their specificity. However, they attract users closer to making a purchase decision or seeking detailed information.
For instance, while a short keyword such as “shoes” may have high competition and a large audience, a long-tail keyword such as “comfortable running shoes for women” would be more specific and accommodate to a smaller audience. Long-tail keywords incorporated into content and SEO strategies can help businesses improve their visibility in search engine results, attract qualified prospects, and increase overall engagement and conversion rates.