Organic Traffic refers to the visitors to a website who reach via unpaid search engine results. Visitors discover the website by inputting relevant search queries into search engines like Google, Bing, or Yahoo. They click on the organic (non-paid) search results that match their search. Organic traffic is a result of search engine optimization (SEO) efforts. The goal is to increase the website’s visibility and positioning in search engine results pages (SERPs) for relevant keywords.
Organic traffic is free and sustainable over time, as opposed to paid traffic where businesses pay for advertisements to attract visitors. Websites that rank higher in search engine results and offer valuable, pertinent content attract more organic traffic on average. A crucial aspect of any digital marketing strategy, high-quality organic traffic can lead to increased engagement, higher conversion rates, and improved overall website performance.