Segmentation is a marketing strategy that involves dividing an audience into distinct groups based on shared characteristics, preferences, or behaviors. Businesses may adjust their marketing efforts and communications to be more relevant and appealing to each group by classifying consumers or prospects into smaller categories. Customers are segmented by demographics, geographic location, previous purchase behavior, interests, and engagement level. The objective is to provide targeted and personalized information, offers, and promotions to each group. This results in increased engagement, higher conversion rates, and improved customer satisfaction. Segmentation is a critical strategy for refining marketing campaigns and increasing the effectiveness of marketing initiatives.
