The Unique Selling Proposition (USP) is the distinguishing and compelling value that distinguishes a product or service from its competitors in the market. It represents the core value proposition that distinguishes a company and draws customers. A well-defined USP explains what distinguishes the service, how it meets the demands of clients, and why it is the best option among alternatives. Superior quality, innovative features, competitive pricing, exceptional customer service, or a combination of factors serve as a clear and memorable message that differentiates the brand and creates a strong competitive advantage, influencing consumer purchasing decisions and fostering brand loyalty.
