Viral Marketing is a marketing strategy involving the creation of content intended to disseminate rapidly and widely across the Internet via sharing and word of mouth. This content acquires organic traction as individuals share it with their networks, resulting in exponential visibility and reach. Viral marketing campaigns frequently rely on humor, emotive appeal, creativity, or controversial topics to attract users’ attention and encourage content sharing.
When content goes viral, it can generate enormous exposure for a brand or message and substantially increase brand recognition. However, creating viral content is unpredictable and dependent on the receptivity and willingness of the audience to share. Viral marketing effectively spreads messages and connects with larger audiences. However, it necessitates meticulous planning, strategic execution, and an element of spontaneity to resonate with internet users.