Virality refers to the degree to which content, such as articles, videos, memes, and social media postings, spreads promptly and extensively across the internet via social sharing and word-of-mouth. When a piece of material becomes viral, it quickly acquires momentum and reaches a huge audience. Viral material often elicits strong emotions, is easily shared, and appeals to a wide spectrum of individuals. The viral impact increases the visibility, engagement, and brand exposure of content, frequently resulting in exponential rise in views, likes, shares, and comments. Creating viral content may be a strong marketing technique since it can quickly produce significant organic reach and brand exposure.
