White Hat SEO refers to legitimate and ethical search engine optimization techniques that adhere to search engine policies and guidelines. In contrast to Black Hat SEO, which uses manipulative and deceptive techniques to obtain higher rankings, it concentrates on providing value to users and adhering to the rules established by search engines.
White Hat SEO involves providing high-quality, relevant content, optimizing website structure and meta tags, and employing descriptive, keyword-rich titles. They also include acquiring backlinks through natural means to improve search engine rankings. These techniques seek to enhance the website’s visibility, user experience, and search engine rankings using ethical and sustainable methods. White Hat SEO helps businesses build trust, generate organic traffic, and gain long-term search engine and user reputation.